About Caroline Leek
With over 12 years' experience, I specialise in content strategy, SEO, and AI optimisation, helping businesses build a stronger online presence through content that's designed for both search engines, LLMs and users.
I also manage website design and development projects, ensuring every stage, from strategy and UX to content and launch, is aligned with business goals.
My clients are predominantly in the travel, property, and interiors sectors, where I combine technical expertise with creative thinking to deliver websites and content that are optimised, scalable, and built to perform.
Client Case Studies
Yorkshire Escapes
As Yorkshire Escapes' digital partner, I oversee the day-to-day management of their online presence, ensuring the website is secure, high-performing, and continually evolving. My role includes website development, technical support and maintenance, content management, SEO and AI optimisation, as well as developing PR and digital influencer strategies to increase brand visibility and drive engagement. By combining technical expertise with strategic content and digital marketing, I help ensure the brand continues to grow across every online channel.
Peter Ward Homes
Working as an extension of the Peter Ward Homes team, I manage the company's digital presence to ensure every touchpoint is consistent, engaging, and results-driven. My role includes website design, development and hosting, delivering a high-performing site that's optimised for both users and search engines. I also oversee SEO and AI optimisation, create social media content that strengthens the brand, and provide project management across PR, PPC, and paid social campaigns to ensure all marketing activity works seamlessly together.
info@mysite.com | 123-456-7890